Since its infancy, Nobis has been recognized as an industry leader in the creation of performance driven lifestyle apparel. We remain steadfast in our commitment to exceed consumer expectations through design, quality and innovation.

Similarly, the BMW brand is powered by innovative and aesthetically pleasing personal mobility products which appeal to performance driven individuals. 

From this natural alliance is born the Shelby 'powered by M' down parka, available for a limited time in select boutiques across Canada.